Packaging re-design: Kikkoman Coating Mixes Packaging

by Brian Mayzure

This project for Packaging Design looked at redesigning ineffective food packaging. For my project, I chose the Kikkoman coating mixes product family, as their current packaging is outdated, ineffective, and too busy. Using principles learned in the Packaging Design course, I set out to redesign the family of products, keeping the brand equity the product already has, while enhancing its shoppability on store shelves. The result is an effective and coherent family design.