Packaging Design: Wine Labels

by Brian Mayzure

As part of the Packaging Design class, we were tasked with creating wine labels for three different price points and demographics. Low end wines, typically at the under $15 price point, are usually marketed to the 21-34 age range, and are characterized by clever names and daring design. Mid-range wines, typically cost anywhere from $15-50, and are marketed to the 35-49 age range. They are characterized by a more sophisticated design, having a more upmarket aura. And finally, high-end fine wines are typically at the $50+ price point, and are usually marketed to the 50+ age-range demographic. They are characterized by a classic look, sometimes including engraved illustrations, the use of premium label stock, and having an expensive-feeling aura.